West Ham confirmed that Gianluca Scamacca has been sold this week. It's doubtful their fans even batted an eyelid.
The Italian, who cost them £30million to sign just 12 months ago, has been moved on almost as quickly as he arrived without making a great deal of impact at all.
But nobody should be remotely surprised. West Ham don't exactly have a good hit-rate when it comes to signing strikers. In fact, for most frontmen, the club is something of a graveyard.
Since David Sullivan and the late David Gold took ownership of West Ham in 2010, over 50 strikers have passed through the club with over £300m splashed out searching for that dream goalscorer.