Eddie Howe had almost forgotten what a win felt like until Joshua King's hat trick sank West Ham in dramatic fashion.
In-form Bournemouth marksman King took his tally to eight goals in his last seven games -- despite having earlier missed a penalty -- to secure a 3-2 victory.
In fact the Cherries, who had scored all seven of their previous spot-kicks this season, managed to fluff two in the space of half an hour after Benik Afobe assumed responsibility with the same result.
But ultimately it did not matter as King hit a last-minute winner to complete his treble, cancelling out strikes from Michail Antonio and Andre Ayew to secure Bournemouth's first win in 2017 -- at the ninth attempt -- and halt their slide towards the relegation battle.