David Moyes wants this season to be the start of West Ham consistently challenging around the top of the Premier League and not for it merely to be a one-off.
The Hammers have enjoyed a fantastic campaign to date and are fifth in the table ahead of Sunday's meeting with Tottenham.
While Spurs have established themselves as part of the Premier League top six over the last decade, West Ham have not finished higher than seventh since 1999.
It appears this term represents one of the club's best opportunities to seal European football, but their manager is not thinking along those lines.