West Bromwich Albion fans' group Action for Albion will stage a protest against owner Guochuan Lai at Monday's Championship home game against QPR.
Fellow supporters are being encouraged to join them in delaying their entry and attendance at The Hawthorns until 12 minutes into the match.
The group argue that figure represents the sum of millions that has been taken out in loans around the club.
"We have to act. We have no choice," said protest organiser Ali Jones.
"We had an emergency meeting of the committee and needed something quick and easy.
"People recognise this ownership model is ruining the football club.