West Brom manager Slaven Bilic warned fans could be priced out of football after his team's pay-per-view game against Burnley ended goalless.
Supporters who wanted to watch the match had to pay £14.95 after the pay-per-view model was brought in for games not picked for regular TV coverage.
The fixture, which kicked off at 17:30 BST, ended in the first goalless draw of the Premier League season.
"Football is not polo or golf," said Bilic.
"It's not my money; it's their money. Football should not be free, but affordable.
"Football is the sport for masses, a working-class sport, and it should be affordable to everybody.