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West Brom 'hold talks with American consortium over £150m takeover' amid fans' criticism of the board's lack of investment.. and deal could allow Slaven Bilic a chance to strengthen his struggling squad in the January window

West Brom have been in talks with an American consortium over a potential £150million takeover of the club, according to reports.

Majority shareholder Guochuan Lai and the current ownership have received criticism from some sections of the fanbase over what has been deemed insufficient investment in the squad since completing their £170m takeover in September 2016.

Now according to The Telegraph, Lai - who is based in China - would consider taking a £20m hit to allow the consortium to complete a full takeover, while a minority stake of up to 15 per cent has also reportedly been discussed with chief executive Xu Keas as an alternative in the negotiations.