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The world's most wild and stylish kits of the 2023-24 season

With the 2023-24 campaign now fully up and running, football fans have had the chance to witness a wide variety of new kits worn by clubs in the Premier League and those European giants competing in the Champions League, whether they are drenched in the afternoon sunlight of a 3 p.m. kick-off or resplendent under the floodlights in a midweek evening clash.

From Real Madrid's gorgeous "infinity" away shirt to Manchester United piling stripes upon stripes upon stripes on their own second kit, Europe's top clubs have given us plenty of designs that are memorable, be it for the right or wrong reasons.