West Bromwich Albion boss Ryan Mason is not considering Saturday's game against Oxford United as "must-win" despite pressure growing on the 34-year-old.
The Baggies are on a four-match winless run (D1 L3) and have fallen to 15th in the Championship.
However, Mason remains confident that his side can reunite the fans during their upcoming matches.
"I'm not thinking like that [Oxford as a must-win]," Mason told BBC Radio WM. "I've prepared the game and we've prepared the game exactly the same as any other.
"You speak to the fans by results and performances, it's very easy as a head coach to sit here and say the right words.