For 83 minutes here, it seemed the defining – and perhaps lasting – image of the Premier League’s pay-per-view project would be the ball cannoning off the face of Jake Livermore and into his own goal.
The decision to demand supporters pay another £14.95 to watch top-flight football has prompted howls of fury and derision.
This latest instalment of that ‘premium product’ provided a small dose of comedy, too, thanks to Livermore’s first-half finish that was more befitting a budget bloopers DVD.
Karlan Grant smashed in an 83rd minute equaliser to bag West Brom a point at Brighton
The Baggies striker hammered home after the visitors came alive late in the second half
But then with the clock ticking on this game – and perhaps the league’s controversial experiment – Karlan Grant found the perfect time to make his own mark.