It's a common refrain to hear football fans profess, 'it was a game of two halves'.
However, not many have reason to churn out the well-used phrase every week, not unless you're an Albion fan that is.
Saturday's 3-2 defeat to Coventry summed up Albion's season in microcosm.
The Baggies went into the break 2-1 ahead (having led 2-0 after 32 minutes), only to find themselves 3-2 and a man down just 16 minutes after the restart.
The Baggies are a complete paradox this season. They are the third-best first-half team in the Championship but the third-worst second-half team.