I've landed in rainy Austria where Albion are spending a week preparing for the new season.
Ryan Mason's squad arrived in the Burgenland region, close to the Hungarian border, at the weekend and I've even been beaten to the base by the Baggies' latest signing, Aune Heggebo.
Burgenland, by the way, translates as 'Land of the Castles' - and Norwegian striker Heggebo appears to be as imposing as a medieval structure. How he stands up against Championship defenders remains to be seen.
Despite acknowledging ongoing challenges with profit and sustainability rules, the club's owners Bilkul have shown their ambition by committing to spend a reported £4.