It's always sad for fans when 'one of their own' leaves but in the age of profit and sustainability rules (PSR), Albion have waved goodbye to two young men who've been part of the club since the under-10s team.
Now both 22, Caleb Taylor and Tom Fellows are departing because money made from sales of Academy products is pure profit and goes on the books now, whereas purchases can be spread across the length of contracts.
That massively helps the club's ongoing PSR challenge, which chairman Shilen Patel reminded supporters about in an open letter earlier this summer, but it also allows the club to reinvest in multiple areas of the squad.