Albion chairman Shilen Patel has written his latest open letter to supporters and there's plenty to be encouraged by - but it's also honest about their ongoing challenge of abiding by the EFL's profit and sustainability rules (PSR).
The Baggies must avoid losses of £39m over a three-year rolling period and the American owner describes the fact that they avoided breaching rules in the last financial year as "a remarkable feat".
He has pumped millions of pounds into the club monthly since taking over in February of last year and he and his team absolutely deserve credit for that.