Much was made of the two earliest strikes of this Premier League season so far coming within mere hours of each other on Saturday.
However, Zan Vipotnik's goal inside 11 seconds for Swansea at The Hawthorns made Phil Foden and Malik Thiaw's early efforts for Manchester City and Newcastle respectively look positively ancient.
The goal certainly caught the Albion crowd unaware, as it was met by almost stunned silence, perhaps because many were still to take their seats.
However, 10 minutes later, when Ethan Galbraith doubled the Swans' lead, the reaction was much more visceral.