BBC · Jul 31, 2025
Football club scraps printed matchday programmes
Football club scraps printed matchday programmes
The club wants to focus on digital offerings for fansA football club has scrapped its printed matchday programme to focus on digital content due to poor sales.
Watford FC said the number sold peaked at 1,045 during the game against rivals Luton Town but dropped as low as 455 for the fixture against Swansea City.
In a statement on its website, the Vicarage Road-based side said: "The appetite for a matchday programme is sadly no longer there."
It thanked sellers for their work "in all weathers" and added their efforts would be "fully acknowledged and rewarded".