How do you look after one of the most charismatic and outspoken figures in sport? Ask Melissa Takimoglu.
The 42-year-old navigates the circus-like world of professional boxing and the public image of Tyson Fury.
The PR guru - who works for Top Rank and liaises with the team at Queensberry to handle Fury's fight week PR and Media - has been present at some of the biggest boxing events in history.
She's regularly seen organising PR opportunities, coordinating press conferences, sourcing interviews and arranging post-fight press activities for Fury, Josh Taylor, Mikaela Mayer and the rest of the Top Rank stable.