The great William Shakespeare once wrote, “What’s in a name?”
A good question, no doubt, but the better one to ask may have been “What’s in a nickname?”
A nickname, especially for athletes, can be the key to transcending the game and being not just a great basketball player, but a brand all of one’s own. The right nickname elevates players, making them fixtures in the minds of fans. You aren’t just on a first name basis. You’re on a nickname basis.
Throughout the years, some truly great nicknames have become as ubiquitous as the player’s themselves.