The Washington Wizards’ marketing department is one of the better-run groups in the NBA. They won the NBA’s Team Innovation Award last April and the International Strategy Award last July. The latter award is noteworthy because Washington had websites in Japanese and Hebrew last year. Those sites are now not active. The Wizards also have social media accounts in all three languages as well as Arabic and written Chinese.
I’m thinking about the Wizards’ international strategy because forwards Rui Hachimura and Deni Avdija were used or targeted in proposed trades with the Phoenix Suns that were recently leaked to the media.