BANGKOK — Tesla has launched sales in Thailand, offering its popular Model 3 and Model Y at prices aimed at competing with rivals like China’s BYD.
The company staged a glitzy showcase of its plans Wednesday at Bangkok’s Siam Paragon mall. Online purchases have begun, with plans to deliver vehicles to buyers in the first quarter of next year.
Southeast Asia’s market of more than 600 million consumers is increasingly a focus for automakers looking to expand sales, especially of electric vehicles.
Tesla said the vehicles will have the latest satellite navigation systems and other features such as over-the-air software updates.