The Chicken Big Mac, which sold out in 10 days after being released in Britain, is coming to select Miami locations later this month.
The sandwich, which trades the two burgers for two chicken patties, pivots McDonald’s corporate strategy to poultry.
“We’ve got some great global equities already in our McNuggets and with McChicken, but we also have some equities in McCrispy and McSpicy that we think we’ve got an opportunity to do more with globally,” McDonald’s CEO Chris Kempczinski said in the company’s second-quarter earnings call, transcribed by Seeking Alpha.
The Chicken Big Mac was the chain’s most popular launch in Britain and Ireland ever, according to CNN Business.