Uninterrupted, Inc., a company co-founded by NBA superstar Lebron James, filed to trademark the phrase “Shut up and dribble,” on July 18, 2022.
Fox News’ Laura Ingraham coined the phrase while criticizing Mr. James for anti-Trump political statements he made in February 2018.
Now, Mr. James seeks to plaster the appropriated slogan on merchandise in the metaverse.
The trademark registration mentions an array of virtual-world goods that Mr. James wants to put “Shut up and dribble” on, including accessories, virtual clothing and memorabilia.
Entertainment, including social media posts, podcasts and movies is also included in the filing.