The Congressional Hispanic Caucus’s campaign arm unveiled a six-figure outreach effort to encourage voters to support Democrats during the midterms, using humor to entertain and reach an audience on key campaign issues.
The initiative, called “Our Lucha” or “Our Struggle,” includes a new YouTube channel that will feature Hispanic actress and television host Gabriela Fresquez to engage voters on issues such as education and gun control.
“The topic of politics at our dinner tables has long been a dirty word, or at least a well-established taboo, to say the least, but elections impact our everyday lives and the people we care about the most,” Ms.