ANALYSIS/OPINION
So what’s in Ted Leonsis’ wallet?
Apparently, not enough — at least not as much as he had hoped.
His renaming plan for the Verizon Center fell short, according to sources.
Leonsis had hoped for a big payday for the international naming rights for his arena, the Verizon Center, going so far as to hiring a company to secure those rights. That search failed to find someone willing to pay the freight.
Apparently, the international business community, like Leonsis, isn’t crazy about the 20-year-old Verizon Center.
They dropped that effort, and instead went to someone in the family for help —Capital One, already a corporate sponsor for the Washington Wizards and Capitals, and whose chairman, Richard Fairbank, is a partner in Leonsis’ Monumental Sports.