Most Washington State alums and fans remember the “Go Cougs” commercials. In each, you’d have a couple people talking about some animal research breakthrough, or crop science project, or something else in which WSU specializes. At the end, the tagline would always hit, either verbally or visually, with a “Go Cougs.” My favorite of these is, of course, “Allez les Cougs.”
Now, imagine if WSU were to bring these commercials back, this time featuring a brewery taproom. A bearded customer is served a barleywine by a bearded brewer.
Customer: “Wow, this barleywine is really unique, and delicious.