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WSU Enhances Game Day Experience with Walk-Around Alcohol Pilot Program at Gesa Field

PULLMAN, Wash. (Sept. 11, 2025) -- Washington State University is excited to announce a new pilot program that will allow walk-around beer and wine sales at Gesa Field. This initiative is designed to enhance the fan experience while maintaining a strong commitment to safety and responsible consumption.

Beginning with the Sept. 20 home game against Washington, fans aged 21 and over with valid, government-issued identification (ID) will be able to purchase beer and wine from general concession stands throughout the stadium, eliminating the need for a designated beer garden. This change aligns WSU with other Pac-12 institutions and reflects evolving fan expectations for a more inclusive and enjoyable game day environment.