PULLMAN, Wash. – Washington State Athletics, the most recognizable and influential collegiate athletic brand in the Evergreen State, has partnered with the WSU Center for Entrepreneurial Studies and INFLCR to expand the Cougar Pursuit initiative, which assists WSU student-athletes to fully capitalize on their Name, Image and Likeness (NIL).
In collaboration with WSU's Center for Entrepreneurship through the Carson College of Business the Cougar Pursuit initiative, all incoming student-athletes will take the CE's five-week course on intellectual property, personal branding and marketing in a digital world, finance and contracting, and life after sports during the Summer Advantage session.