(PULLMAN, Wash. and LINCOLN, Neb. – September 30, 2025) – Washington State University Athletics has joined forces with Opendorse, the leading NIL technology, data, and service provider, to equip student-athletes with the tools they need to build and capitalize on their personal brands.
At the core of the partnership is a branded Washington State NIL Marketplace powered by Opendorse, built to provide Cougar student-athletes with a trusted platform to showcase their profiles, connect with fans and brands, and participate in NIL opportunities with confidence.
In addition, Washington State student-athletes will gain access to a suite of NIL education resources.