Wake up! The Pac-12 needs to consider 9 a.m. kickoffs. Here’s why.

Pacific Time has been a problem for the Pac-12 since time immemorial, but the challenge becomes more daunting each season with the current television contracts, sports media cycles and consumer behavior.

Combine all the night football games on ESPN/ESPN2 and FS1 with all the broadcasts on the limited-reach Pac-12 Networks, and too much of the conference’s premium product — its greatest marketing tool — is seen by too few fans too often.

Certainly, more wins would enhance exposure.

“You want a primetime window on Saturday, it takes Washington beating Auburn,” said ESPN analyst Rod Gilmore, who played for Stanford and lives in the Bay Area.

“Or this year, it takes Oregon beating Auburn. That’s…