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Student-athletes explore name, image, and likeness opportunities

For most of his collegiate career, Dallas Hobbs lived a dual existence.

There was the Washington State University football player and mainstay on the Cougar’s defensive line. And then there was the student entrepreneur who owns a multimedia design business, co-hosts two podcasts and has a small ownership stake in a start-up brewery.

In the past, “I couldn’t post on my personal twitter page and say, ‘Hey, I’m a freelance graphic designer, and I’m looking for clients,’” said Hobbs, 24, a redshirt senior and online MBA student at the Carson College of Business. “You weren’t allowed to solicit customers like that.