Preview: WSU vs. Air Force for all the Cheez-Its

Photo by Nicole Fridling/Icon Sportswire via Getty Images A bowl game sponsor can be a funny thing. It may have nothing to do with the contest itself, but there is always something projected from the sponsor, particularly if it is a title sponsor. The Foster Farms Bowl always seemed like bottom-of-the barrel because it was called “The Chicken Bowl.” In the case of the Cheez-It Bowl, it seems that bowl importance and title sponsor are in perfect harmony.

Cheez-Its are fun. Kids love them, and adults like me love them. I bought a bag of them before I boarded this flight to Phoenix, as I have done many times on many flights. I’m also wearing a Cheez-It Bowl shirt with a WSU helmet presented on…