The Pac-12 has been sued by a sports marketing company seeking compensation for its role in helping the conference secure a sweeping 2013 deal with AT&T worth tens of millions of dollars to the member universities.
The lawsuit alleges that the Pac-12’s refusal to compensate EMG, which had connections to top AT&T executives, “crippled” the company’s business.
EMG, which is based in Palos Verdes, is seeking an unspecified amount in damages.
It did not have a written contract with the Pac-12.
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