The Bruins just landed the hottest coach on the carousel, signing Chip Kelly to a five-year deal worth $23.3 million.
Where will he take a program that hasn’t competed for the division in three years and hasn’t won the conference in 19?
There is every reason to believe Kelly will make the Bruins vastly more competitive than they have been … that he will contend for division and conference titles … that he could, potentially, position the Bruins as a regular playoff contender.
It’s a colossal move for UCLA football, an investment in the investments, so to speak.