PULLMAN, Wash. (Nov. 17, 2025) – Cougs Mobile, the only phone plan built for Cougar fans, was introduced for immediate availability today by Collegiate Mobile. A product of the collaboration between Washington State University (WSU), T-Mobile, Collegiate Mobile, and Playfly, the media and technology company powering college athletics, Cougs Mobile is a groundbreaking phone service that allows customers to fund WSU Athletics, take advantage of exclusive game day perks, and showcase their fandom.
Every monthly customer payment results in an automatic contribution to the Cougar Athletic Fund or the WSU Foundation's Crimson Opportunity Scholarship Fund from Cougs Mobile.