What started as an employee-recruitment campaign has become a social-media movement for women aiming to break stereotypes in the tech industry.
Using the hashtag #ILookLikeAnEngineer, thousands of women have tweeted photos of themselves with explanations of the work they do as engineers.
The hashtag caught fire over the weekend when a woman named Isis Wenger published a post on the website Medium about being featured in an ad campaign for OneLogin, the company she works for. The ad attracted much more attention than anticipated by Wenger, who describes herself in the post as an “extreme introvert.”
She typically doesn’t put a lot of thought into advertising and didn’t expect others would, Wenger said in an email.