Months into the new NCAA policy that allows student-athletes to sell their name, image, and likeness, a handful in the Inland Northwest have begun brokering financial deals and sponsorships.
Those deals are in the tens and hundreds of dollars thus far—a far cry from one $1 million deal reported in Alabama—and range from advertising a $15 smoothie on Instagram to a $500 post for Arby’s Restaurant Group to monetizing a much-followed YouTube Channel.
While none of those student-athletes are getting rich just yet, they are getting an early education in the business of branding and sponsorships.
Gonzaga University, Washington State University, and Eastern Washington University have worked to create distinct policies that outline rules students need to follow to comply with the new NCAA interim policy when entering into a sponsorship deal.