One could argue that half the schools in the Pac-12, specifically Washington and those in California, might be better off financially were the conference to end its partnership with AT&T.
In the late summer of 2013, the Pac-12 announced a sweeping partnership with AT&T that included marketing rights to Pac-12 events, telecom services for the conference and U-verse distribution for the Pac-12 Networks.
AT&T acquired DirecTV two years later, but carriage negotiations with the Pac-12 subsequently broke down and the parties have been at an impasse ever since.
The terms of the AT&T deal were not released.