PULLMAN, Wash. (June 14, 2025) – Washington State Athletics unveiled its Made of Crimson campaign Saturday in advance of the 2025 Cougar Football season. The campaign focuses on the pride and passion Cougar fans have for Washington State Football.
"The goal of the campaign is to reemphasize that Washington State Athletics and Cougar Football are national brands, said Assistant Athletic Director of Marketing and Fan Experience Miranda Fernandez. "In the ever-changing world of college athletics, Cougar Pride has never wavered, and we are providing an outlet for fans to show that pride through this social campaign.