PULLMAN, Wash. (Oct. 23, 2025) -- With Washington State football hosting its first game this Saturday in over a month, Cougar Athletics would like to remind fans attending Saturday's game against Toledo of recent changes to beer and wine sales at Gesa Field.
Beginning last month, WSU Athletics announced a new pilot program that allows for walk-around beer and wine sales at Gesa Field. The initiative is designed to enhance the fan experience while maintaining a strong commitment to safety and responsible consumption. While beer and wine sales are now permitted in the general seating area, enhancing the gameday experience, the goal for Cougar Athletics is to do so prioritizing a safe and responsible environment for all.