PULLMAN, Wash. (July 31, 2025) – In an effort to stay ahead of the evolving collegiate athletics environment, Washington State Athletics continues to bolster its Name, Image, and Likeness (NIL) efforts with a new multi-faceted approach, including the creation of two NIL positions, to support Cougar student-athletes.
"We are committed to elevating the student-athlete experience at WSU and a robust NIL program is crucial to that effort," said WSU Director of Athletics Anne McCoy. "We look to be innovative, strategic and collaborative in our approach and appreciate the efforts of all involved to make this beneficial to our student-athletes.