Jeff Fried is a high-powered Washington entertainment and sports lawyer who has represented performers, NBA stars and heavyweight champions. He has always had a vision that went beyond his law office.
He had this business opportunity a few years ago to enter a world that was foreign to him, a world where sneakers — vintage, not new, sneakers — are purchased and resold at an event called “Sneaker Con.” He sent one of his employees there to check it out.
“This woman in my office goes and sees a 12-year-old boy with about $150,000 worth of sneakers,” Jeff said.