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Back to the future: Trump revives 2016 playbook for his quest to recapture White House

PALM BEACH, Fla. — Former President Trump pivoted away from attacks on GOP rivals and claims about a stolen 2020 election when he announced his 2024 White House bid from his Mar-a-Lago estate here on Tuesday.

His message instead harkened back to his wildly successful 2016 campaign that not only wiped out a slate of high-profile Republican opposition but delivered him to the White House.

Will the same strategy work this time?

Trump’s inner circle of advisors is betting on it. They devised a plan that pits the former president squarely against his successor, President Biden, who Mr.