The biggest news for west coast college sports in over a decade came out today as reports are that a move to the Big Ten by USC and UCLA is imminent. The move (at least for now) points to the first time that Washington will not be in a conference with the two Los Angeles schools since way back in 1928 when UCLA first joined the Pacific Coast Conference.
It’s easy to see why USC and UCLA went down this path. Money. Jon Wilner has suggested that the 2 school will end up seeing upwards of $100 million annually in television revenue by jumping ship.