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SeaWorld attendance keeps falling, but shares inch higher

SeaWorld says its theme park attendance is still falling as animal activists protest the company’s treatment of whales, but the company says some of its parks are doing better as it prepares to launch a pair of new roller coasters.

The company also maintained its annual outlook, and its shares rose more than 4 percent.

SeaWorld has been trying to recover from the 2013 documentary film “Blackfish” that suggested its treatment of captive orcas provokes violent behavior. Park attendance dropped after the release of the documentary and the company’s stock has fallen 50 percent over the last two years.