There’s a hashtag pinned to the top of Jalen McMillan’s profile page on Twitter.
Actually, scratch that. It’s not a hashtag. It’s not a marketing gimmick. It’s a movement.
And it was conceived at the four-star Washington football commit’s dinner table during a conversation with his dad.
“My dad comes and says, ‘You should make your own hashtag,’” McMillan told The Times on Monday. “I was like, ‘What do you mean?’ And he said, ‘Something to go by when you recruit on Twitter.’
“It just popped in my head. #CALIREIGN. #PURPLEREIGN. I was like, ‘Yeah, let’s see if it works.