Pro Football Focus makes a living out of grading individual performance of NFL players. In the age of Twitter, they have found a marketing formula that really works for them in which they compile top rankings for players in very specific categories and send them out with flashy graphics on a Tweet.
Ryan Kerrigan has been one of the most reliable pass-rushers in the NFL throughout his career:https://t.co/lHGcD9im5K pic.twitter.com/KRxn4St7uf
— Pro Football Focus (@PFF) July 17, 2018
A marketing tactic that is a little more traditional is to write articles with standard rankings, and publish them — especially in the offseason.