Every NFL team gets 7 draft picks per season.
Of course, they can get more. Compensatory picks are awarded to teams who lose veteran players to other teams, and to players whose minority coaches and front office executives are hired away by other franchises.
But at the heart of it, there are 7 picks per team that form the backbone of the draft.
If your team isn’t awarded any compensatory picks, then the only way to get more picks is to trade for someone else’s. Typically, re-building teams try to trade down for more picks, while teams that see themselves as just one or two players away may be more likely to trade up in an effort to ‘get their guy’.