Dan Snyder is the owner of the team formally known as the Washington Redskins. His organization has been going through some massive changes over the last weeks. Sponsors threatened to pull out, team merchandise was taken offline, minority owners wanted to sell, and the NFL approved of a name change. Snyder relented and agreed to review the name/logo, and change it when the review was completed.
Then word of a big story that would expose the toxic environment in the organization. Local reporters hyped it up without giving details. The internet, and various unreliable sources, took over and filled in the story.