The Biden administration released ads Thursday promoting COVID-19 vaccines for children ages 6 months and up as it tries to convince parents that all ages need protection against the virus.
The new ad features parents walking with their young children, playing and snuggling.
“You look at them and think, ‘I’ll always keep you safe,’” one 30-second ad says. “And now all kids 6 months and older can get a COVID vaccine. So moms and dads everywhere have one more way to keep that promise.”
The Department of Health and Human Services launched the ad campaign five days after federal agencies signed off on shots from Pfizer-BioNTech and Moderna for kids 6 months to 4 years old.