Surge pricing offers customers timely service

In recent years, the newest form of transportation for young adults has become ride-booking service companies such as Uber and Lyft.

With such a high demand comes short wait times and increased rates, which angers many customers and sometimes drivers, as well.

What many do not realize is that without surge pricing, these companies would not work the way they are intended to. Increased rates during high demand both allows people to weigh their options to decide if the ride is a necessity and entices more drivers to get on the road.

The goal of Uber is to have a ride at your door as quickly as possible, but that can be nearly impossible in areas of heavy demand like large cities. Uber tries to…