This isn’t a failure to be dismissed lightly. The truth of College football recruiting is that most of the high producing 4 and 5 star athletes don’t give two hoots and a dried bean about the beauty of the campus, the great food, the challenging academic environment, or even the program’s emphasis on earning your degree. Most high value football and basketball players want to get drafted to play at the next level for the big bucks. That’s why they play. That’s why they leave early when they feel like they have gotten enough attention. It’s pretty brutally easy to understand.